JIEOL have took part in Prolight + Sound Middle East Exhibition from 31st October-2nd November 2016 in
Dubai.
The inaugural edition of Prolight + Sound Middle East featured 37 exhibitors from 11 countries representing
more than 120 brands, while more than 1,577 trade visitors from 50 countries passed through the buzzing
hall at the Dubai International Convention and Exhibition Centre. Product launches, educational seminars,
training programmes, and a live outdoor demo area all shared centre-stage throughout the three-day run of
the annual showcase.
Prolight + Sound Middle East is the platform where supply & demand meet.The lively event festivals and
nightlife activity of the Middle East attract and fascinate people from all over the world. Thus, organizers are
looking for high-quality products which can power-up their venues to make their events lively, unique and
successful.
Key success factors:
Mega Events, like Expo 2020 and FIFA 2022, are turning up Middle East’s market for audiovisual technology.
Growing events industry in UAE is one of the key factors which directly impacts the AV industry in a positive way.
Concerts, cultural, tourism and sporting events are driving audiovisual growth across MEA, requiring automated
solutions in the AV industry.
AV for venues and events are expected to grow from US$155 million in 2009 to US$347 million in 2015, a 15%
increase.
Companies see benefits of renting professional AV solutions from rental companies which will stimulate growth
in rental and staging.
Retail industry (which accounts for 30% of Dubai’s GDP) is heavily investing in the audio-visual solutions to enhance
the visitor experience.
